The Latest Copywriting Methods for Marketing Your Business
ARE YOU IN IT FOR THE LONG RUN?
I have two friends who are realtors. I’ll call them Joe and Art. Both work hard for their clients, once they get the listing. If you know anything about real estate, you know that getting the listings is critical to long term success.
That’s where the difference comes. Joe is always struggling for the next listing. The listings come easily for Art. As I drive around town I see signs for Art everywhere. Especially in the most upscale neighborhoods. Signs for Joe are very rare, even in his own neighborhood. I’ve only seen them in more run down areas.
Does Art just seem to know the people in the wealthier neighborhoods? Having worked with both men, I would have guessed the opposite. Joe is more outgoing and is in a couple of clubs with the upper crust. Art is quiet, but confident, and doesn’t socialize a lot.
Where does Art get his listings? They come mostly from referrals, from people he’s worked with in the past. Art keeps his name in front of his clients. We get a nicely printed newsletter every so often, and a post card every holiday season with a coupon for a free loaf of bread at a nice bakery.
His newsletters include an article on the current state of the real estate industry, another on the latest ideas for home maintenance, a recipe for something tasty, and usually something about home décor. They are very friendly. They don’t even ask for more business. But they have a very positive effect: they keep his flow of referrals and listings coming.
As I thought about Art’s success, I realized that many other businesses could benefit from something similar. A newsletter or an email can keep customers informed about your company. They can promote new products. Use them to teach the proper use of your products. Associate your company name with popular trends.
Do you have a newsletter? Are you using this idea to its full advantage? I can help you with your marketing through this type of media.
I AM A PROFESSIONAL DIRECT RESPONSE COPYWRITER
I write many types of marketing materials. I write newsletters, I write emails. I write articles. I write web pages. I can do for you what Art’s newsletter does for his business.
DO YOU LOVE YOUR CUSTOMERS?
If your customers don’t think you care about them, they’ll go somewhere else.
Face it. Competition is fierce out there. Your prospects have any number of choices when it comes to buying your products. You want loyal customers. How do you get them and keep them?
IT’S ALL ABOUT RELATIONSHIPS
Become their friend and they’ll stick with you.
You know it’s easier to sell to an existing customer than to develop a new one. If you’ve provided a good value on the first sale, the second one is easy.
28 YEARS OF DIRECT SALES EXPERIENCE
I started with no training, and I was lousy at sales. Customers had to almost twist my arm to get me to take an order. One day I had an idea that turned things around. I realized the importance of the relationship. I was hired by a company that was expanding and opening totally new territories. At first, I had no accounts, only potential ones.
My motto became “Once a Month, Every Month, In Every Potential Account”.
I went back every month. I listened to them. I became their friend.
What was the long term result? The competing companies pulled their sales reps out. I went into a territory with established but complacent competitors and soon had that territory all to myself. No competition. So, the company I worked for moved me to a new territory they were opening and I got the same result.
It was all about the relationship. My customers liked doing business with a friend. Seeing me every month, they learned to trust me. And they didn’t care if I didn’t know how to sell. I didn’t need to. They knew what they wanted and just discussed their needs and placed their orders. I told them about new products when they came out, and got some huge orders for things that were the latest and greatest.
So, to develop that kind of relationship, you can hire me to contact your customers every month.
YOUR ENDLESS SOURCE OF REPEAT BUSINESS AND REFERRALS
You know how important marketing is to your long term survival in business. You constantly have to find new customers and keep as many of the old ones as you can.
Does that need to constantly market your business get in the way? You work at it, but at what personal cost?
- Do you get so busy taking care of existing customers that you can’t replace old with new?
- Do you ever find yourself missing family events because your business demands your time?
- Do you neglect your health because you just don’t have time?
- Do you lose track of how your employees are doing?
- Do you lose track of customers, and then just lose them?
You know your business can take time away from other important things.
That’s the reason I started this freelance marketing business. I can’t help everyone, but I can help you. I want to help you do what I used to do: make a visit to each customer and any list of potential customers you’d like to develop. You don’t have time to contact each customer every month to develop that relationship. Let me take that weight off you.
This monthly communication builds a relationship with your customer. They become your friend. They will be loyal to you. They will send their friends to do business with you.
NO ONE ELSE DOES IT LIKE THIS
In the movie “Taken,” Liam Neesom tells his daughter’s kidnappers in a very intimidating voice, “I have a very particular set of skills.” I, likewise have a very particular set of skills. (None of mine are lethal!) I don’t know of anyone else who is doing what I am doing for my clients. And no one else writes exactly the way I do. My goal is to help you build the bridge of trust with your customers. To keep them coming back to you. This is the latest method to keep your clients coming back. Because they will know you care.
BE THE FIRST ON YOUR BLOCK…
VERY LIMITED OFFER
Act now to be the first in your market to take advantage of my vast marketing and writing skills.
I MAKE IT EASY FOR YOU
I’ll write whatever copy you want. I write and present it for your approval. We discuss it and make the necessary changes. Then you use it however you want to help your marketing efforts.
THIS IS HOW YOU DO IT…
Just send me an email to [email protected] Tell me what you have in mind. Give me a phone number and a time to call and we’ll get the ball rolling.